GXG MADRID 2026

Senior-Level Community

GXG — The Global Gathering of the Experience Economy is a curated international forum for the senior leaders shaping the future of live experiences.

For its third consecutive edition in Madrid, GXG brings together 300 decision-makers from across festivals, venues, sports, location-based entertainment, IP-driven attractions, museums, and cultural institutions.

The GXG community is intentionally selective, bringing together peers with the experience, scale, and perspective to engage in meaningful exchange — with a focus on real dialogue, cross-sector collaboration, and new business opportunities across the global experience economy.

Global Perspective

GXG brings together participants from across the world, creating a truly international forum for cross-market insight and collaboration.

This diversity of perspectives ensures a global view on how the industry is evolving — from emerging ecosystems to established markets — enabling leaders to exchange ideas, compare approaches, and explore opportunities for growth and expansion within a trusted, peer-driven environment.

Peer-Driven Conversations

Over two focused days at Green Patio in Madrid, GXG unfolds through a structured yet fluid programme designed around strategic dialogue.

Curated panels explore the key shifts shaping the sector, while peer-led discussions encourage candid exchange on the challenges and opportunities driving the experience economy — from growth and expansion to operations, audience insight, infrastructure, and innovation.

Project-led sessions highlight formats actively seeking partners, creating a space where ideas move closer to execution. A selection of curated visits to leading experiences across Madrid further grounds these conversations in a real-world context.

GXG is not a traditional conference — it is a working environment designed to foster collaboration, alignment, and forward momentum.

GXG Awards & Industry Recognition

Monday, Oct. 4th, GXG will host a delegation for an evening dedicated to recognizing excellence and impact across the experience economy.

The GXG Awards celebrate innovation, leadership, and outstanding achievement across live entertainment, immersive formats, and cultural experiences. Set within a carefully curated evening, the ceremony extends conversations beyond the programme — creating a shared moment that reflects the ambition and momentum of the industry as a whole. Presented by our media partners.